Sarah Bassett

Featured Projects Project overview Archive About

Sights & Sounds

Featured Projects Archive About

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Public property

Forever young

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Forever young

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Forever young

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Forever young
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Love Letters to Lost Lovers

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Love Letters to Lost Lovers

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Love Letters to Lost Lovers

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Love Letters to Lost Lovers
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Postcards From Paradise

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Postcards From Paradise

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Postcards From Paradise

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Postcards From Paradise
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Long Lunch Mixtape

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Long Lunch Mixtape

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Long Lunch Mixtape

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Long Lunch Mixtape
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Party People

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Party People

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Party People

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Party People
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Airplane Mode

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Airplane Mode

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Airplane Mode

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Airplane Mode
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Lost In Translation

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Lost In Translation

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Lost In Translation

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Lost In Translation

Sights & Sounds

This is a photo of me on my first day of school. I was born and grew up in Australia, next to the ocean & under the sun. My grade was the first class to go from preschool to grade 12 at our school — we were the test case for all 13 years. I loved wearing a uniform; it made everything very democratic.

I have been obsessed with Nitch.com for many years. I find it so thoughtful & considered, and profiles some of the amazing minds of our time in such an intimate and digestible way. You really feel like you know the person. I found this quote recently, as I was looking for inspiration for a love letter — and it really hit home (no pun intended.) I constantly struggle with where I come from & where I am going, and feel incredibly uncomfortable in Australia. I can't explain it, but I have found my home and family as an adult; on my own terms & my own time.

I am obsessed with chairs. I accidentally went on a date this summer with a "chair instagram account." It's a long story but needless to say — very odd. I have secretly always wanted to have a furniture company because I think beautifully designed objects should not be inaccessible to a younger generation who are trying to finally make their house a home, as they graduate from Ikea.

My dear friend Arman Naféei's weekly podcast that profiles prominent figures in culture — as they dissect the soundtrack of their life. This episode blends my love of food & music in the most perfect way. https://podcasts.apple.com/us/podcast/ep-27-francis-mallmann/id1509599164?i=1000490957236

I am a Francophile, and seemingly a masochistic. La Haine is one of my favorite movies and I found the script on a recent trip to Paris. This movie has a lot of connections for me around love & life and the design of this book feels very true to my aesthetic and the rebellious spirit of youth culture that I try to convey in my work.

My mother always told me never to buy cheap speakers. I have grown up with an acute appreciation for sound and as I continue to make my house a home, it is important that my love of music is appropriately represented in my space. I have been on an obsessive speaker hunt, after a recent trip to Amsterdam, where I went to The Cornerstore and saw their amazing custom bar — a vessel for nature wine, good music & even better vibes.

Bill Powers is a staple in New York culture below 14th street. He is an art curator and the owner of Half Gallery. I recently spent the day with him, shooting iconic locations around the city, that held strong significance to the art world that would go unnoticed or unrecognized to the average eye. This painting and anecdote are indicative of the amazing simplicity, beauty, and tragedy of what it means to be a New Yorker. The Chelsea Hotel is also a place where some of my favorite musicians & artists have lived over the years and Dash died the year I moved to New York. Happiness & heartbreak is what defines the people who call New York their home.

Sarah is a multidisciplinary Creative Director based between New York & Paris. Her work comes from a spirit of curiosity and sits at the intersection of fashion, editorial, digital & music.She aims to offer a subversive means of cultural reflection through her work; grappling with mainstream consciousness and our collective understanding of youth and identity. A modern polymath; she blends her talents across photography, web design, creative direction, video, social strategy, advertising campaigns and editorial curation & design. New York has been her home for the past 15 years, most recently operating as the Global Creative Director for adidas Originals at Johannes Leonardo for 5 years. With a distinctive emphasis on youth culture, Sarah has made significant contributions to renowned brands such as LOEWE, Saint Laurent, Tom Ford, Gucci, Alexander Wang & more. Her unique fusion of fashion, technology, and music places her at the forefront of innovative storytelling in the global creative landscape. Collaborations with some of the industries leading photographers & stylists including: Robbie Spencer, Gary David More, Nick Wapplington, Adam Peter Johnson, Malina Joseph Gilchrist, Vanessa Reid, Robin Galiegue, Vito Fernicola, Louise & Maria Thornfeldt, Letty Schmiterlow, Lea Colombo, Stella Greenspan, Haley Wollens & Brianna Capozzi.

Get in touch

sarah@sarah-bassett.com Instagram

BRIGHTER THE STAR.MP4

Raph — In my Bedroom

PHOTOGRAPHY OLIVIER SIMILLE FASHION FANNY STRANDERS

Creative Direction, Concept & Copy, Photo & Video Direction, Typography, Design & Layout, Social Strategy.