Sarah Bassett
Creative Director
New York City


Sarah Bassett is an Australian Creative Director, living and working in New York City for the past 10 years. Her sweet spot is a hybrid  between digital, culture and fashion.



Editorial & Branding

Client Name: Banana Republic
Agency: Gates Creative
Role: Copy, layout, concept, design

Client Name: Parallel
Agency: Self
Role: Business plan, concept, design, video

Client Name: Elle Mexico
Agency: Self
Role: Concept, creative direction, layout



Client Name: Marc Jacobs
Agency: Sweden Unlimited
Role: Creative direction, concept, web/graphic design, strategy

Client Name: Future Classic
Agency: Self
Role: Concept, creative direction, layout

Client Name: Cover FX
Agency: Gates Creative
Role: Copy, layout, concept, design



Client Name: Fenton/Fallon x CFDA
Agency: D/T/E Studio
Role: Book layout and graphic design

Client Name: Elle Mexico
Agency: Self
Role: Concept, creative direction, layout

Client Name: Opening Ceremony x Intel
Agency: Milk Studios
Role: Creative direction, strategy, graphic design



Client Name: Russh Magazine
Agency: Self
Role: Concept, creative direction, layout

Client Name: Wes Gordon x CFDA
Agency: Milk Studios
Role: Creative direction, copy, layout

Client Name: V Magazine
Agency: Self
Role: Concept, creative direction, layout



Client Name: Hueb Jewelry
Agency: Milk Studios
Role: Creative direction, graphic design, layout

Client Name: New York Fashion Week
Agency: Self
Role: Photographer

Client Name: Lanvin
Agency: Box Studios
Role: Book layout and graphic design


Digital



Client Name: Sweden Unlimited
Agency: Sweden Unlimited
Role: Creative direction, content, web desig

Client Name: Nowness
Agency: Sweden Unlimited
Role: Concept, web design

Client Name: Outdoor Voices
Agency: Self
Role: Strategy, creative direction, UX, web design



Client Name: Volatile Frequencies
Agency: Self
Role: Creative direction, concept, web design

Client Name: Milk Made
Agency: Milk Studios
Role: Creative direction, web design

Client Name: Agnt
Agency: Self
Role: Concept, creative direction



Client Name: Mansur Gavriel
Agency: Sweden Unlimited
Role: Creative direction, web design

Client Name: Theory
Agency: Milk Studios
Role: Creative direction, UX, web design

Client Name: Iconmod
Agency: Mister
Role: Concept, UX, web design



Client Name: Michael Kors
Agency: Sweden Unlimited
Role: Creative direction, web design

Client Name: The James Hotel
Agency: Sweden Unlimited
Role: Creative direction, concept,  content, web design

Client Name: Michael Kors
Agency: Sweden Unlimited
Role: Creative direction, web design



Client Name: Marc Jacobs
Agency: Sweden Unlimited
Role: Creative direction, concept, web/graphic design, strategy

Client Name: W Hotel
Agency: Sweden Unlimited
Role: Concept, content, strategy, web design

Client Name: The James Hotel
Agency: Sweden Unlimited
Role: Concept, content, strategy,  web design



Campaigns



Client Name: Rag & Bone
Agency: Laird and Partners
Role: Concept, design

Client Name: Versace
Agency: V Agency
Role: Concept, design
Client Name: Tom Ford
Agency: Self
Role: Art direciton



Client Name: Bally
Agency: MD70
Role: Graphic design

Client Name: Tory Burch
Agency: Laird and Partners
Role: Concepting, design

Client Name: Rag & Bone 
Agency: Laird and Partners
Role: Concept, design


Client Name: Rebecca Minkoff
Agency: Self
Role: Creative direction, concept, layout

Client Name: Versace
Agency: V Agency
Role: Concept, design

Client Name: Tory Burch
Agency: Laird and Partners
Role: Concepting, design



Content



Client Name: New York Fashion Week
Agency: Self
Role: Photographer

Client Name: Rebecca Minkoff
Agency: Self
Role: Creative direction, concept, layout

Client Name: Google Ventures (Twyla)
Agency: Self
Role: Creative direction, concept, video direction



Client Name: Nowness
Agency: Sweden Unlimited
Role: Concept, web design
Client Name: Google Ventures (Twyla)
Agency: Self
Role: Creative direction, concept, design

Client Name: Google Ventures (Twyla)
Agency: Self
Role: Creative direction, concept, video direction



Client Name: Nowness
Agency: Sweden Unlimited
Role: Concept, web design

Client Name: Google Ventures (Twyla)
Agency: Self
Role: Creative direction, concept, video direction

Client Name: Google Ventures (Twyla)
Agency: Self
Role: Creative direction, concept, photography, design



Client Name: Opening Ceremony x Intel
Agency: Milk Studios
Role: Creative direction, strategy, graphic design

Client Name: Google Ventures (Twyla)
Agency: Self
Role: Creative direction, concept, video direction

Client Name: Google Ventures (Twyla)
Agency: Self
Role: Creative direction, concept, design



Client Name: Bandier
Agency: Sweden Unlimited
Role: Creative direction, concept

Client Name: Mambo
Agency: Self
Role: Creative direction, concept, design

Client Name: Google Ventures (Twyla)
Agency: Self
Role: Creative direction, concept, video direction



Client Name: IAMOTHER x Pharrell
Agency: Google Ventures (Twyla)
Role: Creative direction, concept, video direction
Client Name: Nike
Agency: Milk Studios
Role: Concept, design
Client Name: Sweden Unlimited
Agency: Sel
Role: Creative direction, production



Client Name: Milk Made
Agency: Milk Studios
Role: Concept, design

Client Name: Marc Jacobs
Agency: Sweden Unlimited
Role: Creative direction, concept, web/graphic design, strategy

Client Name: Kimora Lee Simmons
Agency: Sweden Unlimited
Role: Creative direction, production


Events & Experiences



Client Name: Global Citizen Festival
Agency: Milk Studios
Role: Creative direction for collateral design
Client Name: Miss Lilly’s
Agency: Milk Studios
Role: Collateral design
Client Name: Opening Ceremony x Intel: Workshop
Agency: Milk Studios
Role: Creative direction, design



Client Name: Opening Ceremony x IntelL: Brand
Agency: Milk Studios
Role: Creative direction, strategy,  design

Client Name: Opening Ceremony x Intel: Experience Dinner
Agency: Milk Studios
Role: Creative direction, strategy, design

Client Name: GQ x Ben Watts
Agency: Milk Studios
Role: Collateral, enviornment design



Client Name: Opening Ceremony x Intel: Exhibition
Agency: Milk Studios
Role: Creative direction, design, enviornment design

Client Name: Magnum Photos
Agency: Milk Studios
Role: Collateral, enviornment design

Client Name: Spotify x Lil Smiz
Agency: Milk Studios
Role: Collateral, enviornment design




Clients                                                                                                                                                                                                                                Awards


Aeropostale
Bananna Republic
Bally
Bandier
Burton
Creative Chaos
David Beckham
Dazed & Confused Magazine
DEED
ELLE Magazine Mexico
ELLE Magazine Vietnam
Erin Fetherston
Estee Lauder
Fashion Institute of Technology
Freestyle Magazine UK
Google Ventures
Grandlife Hotels
Gucci
Hell Cats Coffee
Hueb
Intel
J Mendel
Jason Wu
Kiehl’s
Kimora Lee Simmons
Kirne Zabete
Lanvin
Marc Jacobs
Mansur Gavriel
Made Fashion Week
Mercedes Benz Fashion Week
Michael Kors
Milk Studios
Milk Agency
Milk Studios Gallery
Milk Makeup
Milkmade.com
Muzse
Nike
Nowness
Olivia Palermo
Opening Ceremony
Pop Sugar
Rachel Roy
Rag & Bone
Rebecca Minkoff
Soundcloud
Sweden Unlimited
T2Tea
Teen Vogue
The James Hotel
The Limited
The Ravonettes
Theory
Tom Ford
Tory Burch
Triangl Swimwear
V Magazine
V Agency
VICE Magazine
Victoria Secret
W Hotels
Wes Gordon
Industry’s Most Creative of 2016
Vanity Fair

TWYLA - Best Ecommerce Design
Site Inspire


ART CONNECTS US / TWYLA - Platinum Winner for Brand Identity Campaign and Digital Branding/Marketing
dotCOMM awards


Marc Jacobs Daisy Day
Clio Silver - Clio Awards
Marc Jacobs Daisy Day
- Best Campaign By A Beauty Brand
Glossy Awards


W Hotels’ The Angle - 1st place in the Website Category
PR Daily’s 2016 Content Marketing Awards
.


Contact: sarah.j.bassett@gmail.com   

Instagram: @sarahbassettt